Tag : normative-data
The Flaws and Fallacies of Normative Data
Written by jmorehouse on date 03 June 2010 in Employee Surveys , Straight Talk .
Compared to the Fastest Company in the Slow Lane
Comparing the results of your employee survey with normative data is often seen as being valuable. However, upon
closer and more thoughtful examination, such comparisons at best do little more than make nice slide presentations. At
worst, they lead to complacency and can be destructive to your organization’s ability to achieve its objectives.
Essentially all larger companies today conduct employee surveys. Many conduct such surveys at regular intervals, such as
annually or bi-annually. Others do so less frequently, or only when a specific event or environment precipitates the
perceived need ...






